Typeform vs. Jotform: Which Form Builder Converts Better?
Quick Verdict (TL;DR):
- 🏆 Overall Winner: Typeform (Best All-in-One)
- 💰 Best Alternative: Jotform (Great value)
Forms are the most unsexy part of the internet, but they are also the most important. Every lead, every sale, and every survey response starts with a form.
If your form is ugly or hard to use, you are leaving money on the table. Typeform and Jotform are the two giants trying to solve this problem. One focuses on beauty and "conversational" design. The other focuses on raw power and data flexibility.
In this showdown, we test which one actually gets more people to hit "Submit."
Round 1: The "One-Question-at-a-Time" Logic
This is the defining feature of the battle.
Typeform: The Conversation Starter
Typeform invented the "one question at a time" interface. Instead of seeing a daunting list of 20 fields, the user sees just one. They type an answer, hit Enter, and the next question slides in.
Why it works: It feels like a conversation, not an interrogation. On mobile, the buttons are huge and easy to tap. In our A/B testing, Typeforms consistently outperform traditional static forms on long surveys (10+ questions) because the cognitive load is lower.
Jotform: The Traditionalist (with a twist)
Jotform started as a traditional "all questions on one page" builder. However, they recently launched "Jotform Cards," which mimics Typeform's one-at-a-time style.
Typeform: Marketing Stack
Typeform integrates deeply with marketing tools like HubSpot, Mailchimp, and Slack. The mapping is intuitive. Their "VideoAsk" integration (their sister product) allows you to embed video questions, which is unique.
Jotform: Payment & Widget King
Jotform has over 100 payment gateways (PayPal, Stripe, Square, Authorize.net, etc.). Typeform only supports Stripe.
Jotform also has "Widgets"—little add-ons like a signature pad, a photo taker, a QR code scanner, or a date picker. The library is massive.
Pricing Comparison
| Feature | Typeform Basic ($29/mo) | Jotform Bronze ($39/mo) |
|---|---|---|
| Responses/mo | 100 | 1,000 |
| Forms | Unlimited | 25 |
| Users | 1 | 1 |
| File Storage | 500MB | 1GB |
| Branding | Typeform branding ON | No Branding |
The Price Shock: Typeform is expensive. Their Basic plan only allows 100 responses per month. If you go viral, you are forced to upgrade to the $59/mo or $99/mo plans immediately. Jotform is more generous with volume (1,000 submissions) on their entry tier.
Detailed Pros & Cons
Typeform Pros
- User Experience: "One question at a time" format dramatically increases completion rates.
- Design: Beautiful, smooth animations and keyboard shortcuts (very premium feel).
- Logic Jumps: Advanced branching logic to show/hide questions based on answers.
- Video: "VideoAsk" feature allows for asynchronous video conversations.
Typeform Cons
- Pricing: Very stingy response limits on lower tiers (can get expensive fast).
- Rigidity: Cannot change the layout; you must stick to the single-question format.
- Gating: Essential features like "Logic Jumps" and redirect on completion are often tiered.
Jotform Pros
- Versatility: Building anything: surveys, payment forms, appointment booking, and apps.
- Payments: Integrates with 30+ payment gateways (PayPal, Stripe, Square, Authorize.net).
- Widgets: Thousands of widgets (signature fields, image upload, calculators).
- PDF Editor: Automatically turns form submissions into professional PDF documents.
- Offline Mode: Great mobile app for collecting data in the field without internet.
Jotform Cons
- Aesthetics: Default templates look dated and "generic" compared to Typeform.
- Bloat: The builder is packed with features, which can make it buggy/slow.
- UX: Standard forms feel less engaging/conversational for the end user.
User Experience & Interface Deep Dive
The way a form feels to the user determines whether they finish it or abandon it.
Typeform is famous for its "Conversational UI." It presents one question at a time, removing distractions. The animations are smooth, and the keyboard shortcuts (A, B, C, Enter) make filling it out feel like a game. It is rigid—you can't easily change the layout—but that rigidity ensures it always looks good on mobile. It is designed to reduce "cognitive load," making long surveys feel short.
Jotform is a traditional form builder. You drag fields onto a canvas. You can put multiple questions on one page, or split them up. It gives you total control over the CSS, allowing you to make the form look exactly like your website. However, this flexibility means you can accidentally build an ugly form. The interface is more utilitarian. It feels like a tool for collecting data, whereas Typeform feels like a tool for engaging humans.
Frequently Asked Questions
Can I accept payments?
Yes, both platforms integrate with Stripe, PayPal, and Square to collect payments directly inside the form.
Is it GDPR compliant?
Yes, both platforms are GDPR compliant and offer features to help you manage user consent and data privacy.
Can I embed it on my site?
Yes, both offer multiple embed options: standard embed, popup, slider, and full-page embed.
Does it work offline?
Jotform has a dedicated "Mobile Forms" app that allows you to collect data offline (kiosk mode) and sync it later. Typeform generally requires an internet connection.
Can I use my own branding?
Yes, but both platforms require you to upgrade to a paid plan to remove their "Powered by" branding.
Need a landing page to host your form? Check out our Landing Page Builders Review .
The Final Verdict
Choose Typeform if:
Choose Typeform if you want conversational forms that feel human, boost completion rates, and create memorable brand experiences for your respondents.
Choose JotForm if:
Choose JotForm if you need maximum flexibility to build anything from payment forms to applications with extensive widget support and data handling.