Zapier vs. Make (Integromat): The Ultimate Automation Showdown
Quick Verdict (TL;DR):
- 🏆 Overall Winner: Zapier (Best All-in-One)
- 💰 Best Alternative: Make (Great value)
"If this, then that." It sounds simple, but it's the concept that powers the modern internet. Workflow automation tools are the digital glue that holds tech stacks together, saving businesses thousands of hours of manual data entry.
For years, Zapier was the only name in town. It was the Kleenex of automation. But then came Integromat (now rebranded as Make ), offering a visual interface and a price point that made developers' jaws drop.
In 2025, the choice isn't just about what connects to what. It's about cost at scale, complexity of logic, and visual debugging. Are you paying for convenience, or are you building a scalable backend? Let's fight it out.
The Conceptual Difference: Linear vs. Visual
The fundamental difference between Zapier and Make lies in how they visualize automation.
Zapier: The Linear "Zap"
Zapier thinks in straight lines. Trigger → Action 1 → Action 2. It's designed for simplicity. If you want to add an "If/Else" path, you can, but it feels like adding a detour to a highway. It's perfect for simple tasks like "Send Typeform entry to Slack."
Make: The Visual Canvas
Make looks like a mind map. You have a canvas where you can drag and drop modules, creating complex webs of logic. You can have one trigger split into five different paths, filter data between them, and merge them back together. It looks like a circuit board. This visual approach makes debugging complex workflows significantly easier because you can watch the data "bubbles" move through the system in real-time.
Round 1: Pricing Models (The Wallet Breaker)
This is usually the deciding factor for heavy users.
| Feature | Zapier (Professional) | Make (Core) |
|---|---|---|
| Starting Price | $29.99/mo for 750 tasks | $10.59/mo for 10,000 ops |
| Cost per 10k actions | ~$150+ | $10.59 |
| Minimum Interval | 2 minutes | 1 minute |
| Multi-step Zaps | Yes | Yes (Unlimited) |
The Verdict: Make is exponentially cheaper. Zapier charges per "Task" (every action is a task). Make charges per "Operation." While the definitions differ slightly, Make consistently comes out 5x-10x cheaper for high-volume workflows.
Round 2: Complexity & Learning Curve
With great power comes a steep learning curve.
Zapier: Built for Everyone
My grandmother could set up a Zap. The interface is text-based, guided, and foolproof. It handles API errors gracefully and retries automatically. If you just want things to work without thinking about JSON or data arrays, Zapier is worth the premium.
Make: Built for Builders
Make requires you to understand data structures. You need to know what an Array is. You need to understand how to map variables. If you are non-technical, looking at a Make scenario with 20 modules can be terrifying. However, once you learn it, you feel like a wizard. You can manipulate text, format dates, and aggregate data in ways Zapier simply can't handle without custom code.
Detailed Pros & Cons
Zapier Pros
- Ecosystem: Obsessive number of integrations (6,000+)—if it exists, it's on Zapier.
- Reliability: "It just works." 99.9% uptime and reliable trigger polling.
- Tables: Built-in no-code database allowing you to store and manipulate data mid-workflow.
- Support: Extensive documentation, university courses, and community support.
Zapier Cons
- Price: Extremely expensive at scale; "Task" counting can bill you for minor steps.
- Rigidity: Linear "If This Then That" logic makes complex, multi-path workflows messy.
- Organization: Hard to manage hundreds of Zaps; folder system is basic.
Make Pros
- Visual Editor: Drag-and-drop infinite canvas allows for complex, non-linear logic (loops/routers).
- Cost: Unbeatable value; ~10x cheaper than Zapier for high-volume tasks.
- Data Tools: Built-in tools to parse JSON, manipulate arrays, and transform text/dates.
- Error Handling: Advanced "Resume/Ignore/Rollback" directives to handle API failures gracefully.
Make Cons
- Learning Curve: High barrier to entry; requires understanding data types (Arrays, Collections).
- App Delay: New apps often arrive on Zapier first before being added to Make.
- Complexity: Easy to "break" a scenario if you map a variable incorrectly.
User Experience & Interface Deep Dive
The visual difference is striking.
Zapier is a list. It is linear. Step 1, Step 2, Step 3. It is very hard to "get lost" in Zapier because it forces you down a single path. This is great for beginners but frustrating for architects who want to see the "big picture."
Make is a canvas. You can zoom in and out. You can drag modules around. You can see the data flowing between bubbles like a flowchart. It feels like a workspace for engineers. It allows for "visual debugging"—you can click on any bubble to see exactly what data went in and what came out.
Frequently Asked Questions
Is Make harder to learn?
Yes. It requires a basic understanding of logic (arrays, iterators, aggregators). Zapier is much more "plug and play."
Can I migrate from Zapier to Make?
Yes, but there is no "import button." You have to manually rebuild your scenarios in Make's editor.
Is there a free plan?
Yes, both offer free plans. Make's free plan is generally more generous with operation limits (1,000 ops/month).
Which is better for simple tasks?
For simple "If this, then that" tasks (e.g., send lead to Slack), Zapier is faster to set up and easier to maintain.
Does Make support all apps?
Make supports thousands of apps, but Zapier's library is still slightly larger. However, Make allows you to connect to any API via HTTP modules.
Need to manage the projects you automate? Check out our Project Management Comparison .
The Final Verdict
Choose Zapier if:
Choose Zapier if you want the easiest, most reliable way to connect 5,000+ apps without writing a single line of code. It just works.
Choose Make if:
Choose Make if you need to build complex, multi-step workflows with visual logic branching and are comfortable with a steeper learning curve for lower costs.